‘Tried them on’ before buying them: How augmented reality works

Creating custom sneakers

The practical application of augmented reality technology has resulted in a simple yet innovative way to shop for footwear. Websites like Hockerty have made it possible to design and customize your own sneakers with augmented reality works online. With a wide range of options, including different models, high-quality materials, colors, and even the option to choose the color of the laces, the possibilities are endless. However, the real game-changer is the ability to virtually try on the shoes before making a purchase decision.


Once you have designed your dream sneakers on the brand’s website, the next step is to click on the “virtual test” icon. This action will generate a QR code on the screen within seconds. By scanning the QR code using your cellphone camera, you are transported into the augmented reality works. Without the need to install any additional applications, your cellphone screen instantly turns into a virtual fitting room.

With the camera permission granted, the technology can detect your feet’s position and superimpose a 3D representation of the chosen shoes onto them. You can walk, turn your foot sideways, and observe how the sneakers appear on your feet from various angles.

This immersive experience bridges the gap between the physical and virtual world, allowing you to make an informed decision about the design and fit of the shoes. However, there is one aspect that could still be improved in this process – ensuring the correct size. As online purchases and customization come with unique challenges, it would be beneficial to have a feature that allows customers to verify the sizing. Currently, the only available guidance is the measurement table provided by the website. Based on our experience, the size corresponds to the standard industry measurements. When the product arrives at your doorstep in a few days, it matches the design and specifications created online.

Enhancing the online shopping experience with augmented reality

augmented reality works

The application of augmented reality in online shopping extends beyond custom sneakers. Luxury brand Gucci has been one of the pioneers in utilizing this technology. Their app allows customers to virtually try on items such as sneakers, glasses, mascara, lipsticks, and hats. This feature provides a unique and immersive shopping experience, allowing consumers to see how the products will look on them before making a purchase.

Other brands have also integrated augmented reality features into their apps. For example, Wanna Kicks offers the ability to try on Adidas and Nike shoes, as well as clothing, bags, and watches. Makeup brand Artistry enables users to test different makeup products virtually, helping them choose the perfect shades and textures. InkHunter takes this technology a step further by allowing users to visualize tattoos on different parts of their bodies before getting inked.

It’s not just the fashion industry that has embraced augmented reality. Even furniture giant IKEA has entered the augmented reality trend with its IKEA Place app. This app enables users to virtually place furniture in their homes, considering the actual scale and layout. This feature gives customers a realistic preview of how the furniture will look in their space, helping them make informed decisions in augmented reality works.

augmented reality works

The future of augmented reality in fashion and beyond

While the widespread adoption of virtual fitting rooms in physical stores is yet to become a reality. Augmented reality has found its place in the online fashion industry. The ability to virtually try on clothing, accessories. And even tattoos has transformed the way consumers shop, making it more convenient, personalized, and engaging.

augmented reality works

As technology continues to advance, we can expect augmented reality to evolve further, offering even more immersive and interactive experiences. The integration of artificial intelligence and machine learning can enhance the accuracy of virtual try-on experiences. Making it almost indistinguishable from the physical try-on process.

In conclusion, augmented reality has revolutionized the way we shop for fashion online. With the ability to virtually try on sneakers and other fashion items, customers can make more informed decisions about their purchases. The convenience and personalization offered by this technology have opened up new possibilities for both brands and consumers. As augmented reality continues to evolve, we can look forward to an even more seamless and engaging online shopping experience.